The Marvels To Finish Box Office Run As Lowest-Grossing MCU Movie Ever


We will be analyzing what went wrong here for years to come but let’s be clear: there is nothing to celebrate. It’s bad for movie theaters that were depending on this movie to help keep ticket sales steady ahead of the holiday season. It’s bad for Disney, a studio that is having a pretty bad year at the box office. More than anything, it’s bad for Nia DaCosta, a director who came in and did the job she was asked to do. It’s also a damn shame that this happened to a female-fronted superhero movie, as we’ve had far fewer of those compared to the ones led by men. “The Marvels” is by no means a critical disaster, so it’s not as though we can write this off as an out-and-out bad movie performing poorly. It’s bad every way you look at it.

It says much about the state of the industry, one that has been propped up by superhero movies for years now. The only superhero films that have been outright successes in 2023 are “Guardians of the Galaxy Vol. 3” ($845 million worldwide) and “Spider-Man: Across the Spider-Verse ($690 million worldwide). There’s also “Teenage Mutant Ninja Turtles: Mutant Mayhem ($180 million worldwide), which was a relatively modest success given its thrifty budget.

The days of these movies sailing to $1 billion worldwide are well behind us as “Ant-Man and the Wasp: Quantumania” ($476 million worldwide), “The Flash” ($270 million worldwide), “Shazam! Fury of the Gods” ($133 million worldwide), and “Blue Beetle” ($129 million worldwide) all disappointed on various levels. In DC’s case, things are really bleak and the early outlook for “Aquaman and the Lost Kingdom” is not great. In 2024 and beyond, Hollywood will need to look elsewhere as the age of presumed superhero dominance is over.

“The Marvels” is in theaters now.

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