Jerry Seinfeld Reveals The Pop-Tarts Origin Story In First Trailer For Netflix’s Unfrosted


“It’s breakfast … things happen.” Truer words have probably never been spoken.

Directed by and starring Jerry Seinfeld, “Unfrosted” tells the story of the bitter rivalry between cereal companies Kellogg’s and Post as they embark on a space race (of sorts) to make the world’s first “shelf-stable, fruit pastry breakfast product,” something we take for granted when sleepily deciding between Pop-Tarts and Toaster Strudels in the morning, but was a total game-changer in the industry. (You just had to be there.) Based on the new trailer released by Netflix today, well, it’s safe to say that everyone was in on the joke while making this movie. To get a sense of that tone, the May 2024 issue of Empire Magazine quoted Seinfeld as saying:

“We had a blow-up on the set. Somebody in the set department started screaming at somebody else. I said, ‘Everyone just stop. This is a Pop-Tart movie. None of this matters.'”

From a script by Seinfeld, Spike Feresten, Andy Robin, and Barry Marder, “Unfrosted” stars a wildly packed ensemble cast of comedic talent, featuring the likes of Melissa McCarthy, Jim Gaffigan, Hugh Grant, Amy Schumer, Max Greenfield, Christian Slater, Bill Burr, Daniel Levy, James Marsden, Jack McBrayer, Thomas Lennon, Bobby Moynihan, Adrian Martinez, Sarah Cooper, and Fred Armisen. The film debuts on Netflix on May 3, 2024.

Battle Creek, Michigan, 1963. Kellogg’s and Post, sworn cereal rivals, race to create a pastry that will change the face of breakfast forever. A wildly imaginative tale of ambition, betrayal, and menacing milkmen — sweetened with artificial ingredients — UNFROSTED stars Jerry Seinfeld in his directorial film debut. It features a supporting cast of comedy greats including Melissa McCarthy, Jim Gaffigan, Hugh Grant, Amy Schumer, Max Greenfield, Christian Slater, Sarah Cooper, Bill Burr, and many more.

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